AI Market Research: your market study written by AI, ready to present.

Competitive intelligence is the continuous, organized monitoring of your competitors: offers, pricing, positioning, communication and market share. It collects and analyses public information to anticipate market moves and inform your decisions. It is a pillar of economic intelligence, alongside commercial, technological and regulatory watch.

A market study follows four steps: define the objective and scope, collect data (market size, trends, competitors, target customers), analyse supply and demand, then formulate actionable conclusions. You combine secondary data (reports, public statistics) with primary data (surveys, interviews). An AI like AI Market Research automates the collection and the writing of the report.

Competitive watch specifically targets direct competitors: their products, prices and actions. Strategic watch is broader: it monitors an organization's whole environment — market, technology, regulation, economic and societal trends — to steer long-term strategy. Competitive watch is therefore a component of strategic watch.

With AI, you describe your market and competitors in a brief; the tool researches the relevant information, structures it and writes a concise watch report in minutes. It spots offers, prices, positioning and trends, then produces a ready-to-present deliverable. AI Market Research generates this report in your brand, with no manual compilation.

Economic intelligence is the overall practice of collecting, analysing and protecting strategic information to serve an organization's competitiveness. It encompasses watch (competitive, technological, regulatory), the analysis of the gathered data, and the dissemination of recommendations to decision-makers. Its aim: reduce uncertainty and secure strategic decisions.

A market study by an agency typically costs €2,000 to €20,000+ depending on scope and method. A DIY study from public data is cheap but time-consuming. An AI solution like AI Market Research produces a structured report in minutes, for a fraction of an agency's price.

A competitive benchmark compares your offer to selected competitors on precise criteria: price, features, positioning, communication, customer satisfaction. Presented as a comparison table, it reveals your advantages, gaps and differentiation opportunities. It's a frequent deliverable of competitive watch and market studies.

Yes. With a white-label tool, a consultant or firm generates the market study or watch report, applies their own logo and brand, then delivers it to their client as their own work. AI Market Research is built for this: deliverables are customizable to your brand and ready to present, with no mention of the vendor.